Entrepreneurship Skill Development

Course Description

Entrepreneurship Skill Development

This program is an amazing opportunity for kids to get exposure to topics like Creativity & Idea Generation, Market Research, Business Model, Finances, Selling & Marketing and much more. These are the essential skills to turn dream into reality.

    • Lesson 1 : Introduction to Entrepreneurship (2 hrs)

      • Students will be introduced to the concept of entrepreneurship 
      • Mindset & Skills of good entrepreneurs
      • Examples of student entrepreneurs (videos)
      • Activity (Marshmallow challenge) 

      Lesson 2 : Creativity + Idea generation (2 hrs)

      • Students creativity will be unlocked with a series of activities ( we will also have small creative exercises at the beginning of each class)
      • Activities : Whacky inventions, squiggle birds, Play stations, Observation
      • Ways of coming up with business ideas
      • How to find problems to solve
      • Business idea activities – Brainstorming, Scenario simulation,

      Lesson 3 : Opportunity Analysis (2 hrs)

      • After students have thought about various business ideas they would like to pursue, we will finalize one idea they can work on
      • Opportunity Analysis to finalize business idea
      • Activities : Learning from failure, Opportunity analysis for an existing product.

      Lesson 4 – Market Research (2 hrs)

      • What is market research
      • How to conduct market research
      • Activities : Describing a market, Market research methods, Secondary & Primary research.

      Lesson 5- Market research (continued) (2 hrs)

      • Focus on primary & secondary research for your own product. 
      • Forming a questionnaire for primary research
      • Doing secondary research

      Lesson 6 – Design Thinking & Prototyping (2 hrs)

      • Once students have validated that their idea is business worthy, they will dive deeper by building prototypes
      • What is design thinking & prototyping (videos)
      • Activities : Straw activity, Think build ask

      Lesson 7 – Prototyping continued (2 hrs)

      • Students build prototypes for their own products/ services and then test it among their friends & gather feedback

      Lesson 8 – Business Model (2 hrs)

      • What is a business model
      • Building your business model : Problem solved, value proposition, revenue streams
      • Activities : Case studies of business models.
      • Build your own business model 

      Lesson 9 – Business Model continued + Intro to Business Finance (2 hrs)

      • What is business finance
      • What is revenue, cost (variable & fixed), break even
      • Simplistic way of calculating break even
      • Write down the cost & revenue streams for your business and how you will make money

      Lesson 10 –  Selling & Marketing (2 hrs)

      • The art of selling (activity : sell me this)
      • The art of persuasion ( Students analyze commercials to identify persuasive techniques)
      • Marketing : channels of marketing.
      • Create your own marketing plan 

      Lesson 11- Pitch Deck (2 hrs)

      • What is a pitch
      • How to make a pitch deck
      • Make your own pitch deck (handouts)

      Lesson 12- Pitch Day (1.5-2 hrs)

      • All students pitch their businesses to their peers and receive feedback


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