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Lesson 1 : Introduction to Entrepreneurship (2 hrs)
- Students will be introduced to the concept of entrepreneurship
- Mindset & Skills of good entrepreneurs
- Examples of student entrepreneurs (videos)
- Activity (Marshmallow challenge)
Lesson 2 : Creativity + Idea generation (2 hrs)
- Students creativity will be unlocked with a series of activities ( we will also have small creative exercises at the beginning of each class)
- Activities : Whacky inventions, squiggle birds, Play stations, Observation
- Ways of coming up with business ideas
- How to find problems to solve
- Business idea activities – Brainstorming, Scenario simulation,
Lesson 3 : Opportunity Analysis (2 hrs)
- After students have thought about various business ideas they would like to pursue, we will finalize one idea they can work on
- Opportunity Analysis to finalize business idea
- Activities : Learning from failure, Opportunity analysis for an existing product.
Lesson 4 – Market Research (2 hrs)
- What is market research
- How to conduct market research
- Activities : Describing a market, Market research methods, Secondary & Primary research.
Lesson 5- Market research (continued) (2 hrs)
- Focus on primary & secondary research for your own product.
- Forming a questionnaire for primary research
- Doing secondary research
Lesson 6 – Design Thinking & Prototyping (2 hrs)
- Once students have validated that their idea is business worthy, they will dive deeper by building prototypes
- What is design thinking & prototyping (videos)
- Activities : Straw activity, Think build ask
Lesson 7 – Prototyping continued (2 hrs)
- Students build prototypes for their own products/ services and then test it among their friends & gather feedback
Lesson 8 – Business Model (2 hrs)
- What is a business model
- Building your business model : Problem solved, value proposition, revenue streams
- Activities : Case studies of business models.
- Build your own business model
Lesson 9 – Business Model continued + Intro to Business Finance (2 hrs)
- What is business finance
- What is revenue, cost (variable & fixed), break even
- Simplistic way of calculating break even
- Write down the cost & revenue streams for your business and how you will make money
Lesson 10 – Selling & Marketing (2 hrs)
- The art of selling (activity : sell me this)
- The art of persuasion ( Students analyze commercials to identify persuasive techniques)
- Marketing : channels of marketing.
- Create your own marketing plan
Lesson 11- Pitch Deck (2 hrs)
- What is a pitch
- How to make a pitch deck
- Make your own pitch deck (handouts)
Lesson 12- Pitch Day (1.5-2 hrs)
- All students pitch their businesses to their peers and receive feedback
