Lesson 1 : Introduction to Entrepreneurship (2 hrs)

• Students will be introduced to the concept of entrepreneurship 
• Mindset & Skills of good entrepreneurs
• Examples of student entrepreneurs (videos)
• Activity (Marshmallow challenge) 

Lesson 2 : Creativity + Idea generation (2 hrs)

• Students creativity will be unlocked with a series of activities ( we will also have small creative exercises at the beginning of each class)
• Activities : Whacky inventions, squiggle birds, Play stations, Observation
• Ways of coming up with business ideas
• How to find problems to solve
• Business idea activities – Brainstorming, Scenario simulation,

Lesson 3 : Opportunity Analysis (2 hrs)

• After students have thought about various business ideas they would like to pursue, we will finalize one idea they can work on
• Opportunity Analysis to finalize business idea
• Activities : Learning from failure, Opportunity analysis for an existing product.

Lesson 4 – Market Research (2 hrs)

• What is market research
• How to conduct market research
• Activities : Describing a market, Market research methods, Secondary & Primary research.

Lesson 5- Market research (continued) (2 hrs)

• Focus on primary & secondary research for your own product. 
• Forming a questionnaire for primary research
• Doing secondary research

Lesson 6 – Design Thinking & Prototyping (2 hrs)

• Once students have validated that their idea is business worthy, they will dive deeper by building prototypes
• What is design thinking & prototyping (videos)
• Activities : Straw activity, Think build ask

Lesson 7 – Prototyping continued (2 hrs)

• Students build prototypes for their own products/ services and then test it among their friends & gather feedback

Lesson 8 – Business Model (2 hrs)

• What is a business model
• Building your business model : Problem solved, value proposition, revenue streams
• Activities : Case studies of business models.
• Build your own business model 

Lesson 9 – Business Model continued + Intro to Business Finance (2 hrs)

• What is business finance
• What is revenue, cost (variable & fixed), break even
• Simplistic way of calculating break even
• Write down the cost & revenue streams for your business and how you will make money

Lesson 10 –  Selling & Marketing (2 hrs)

• The art of selling (activity : sell me this)
• The art of persuasion ( Students analyze commercials to identify persuasive techniques)
• Marketing : channels of marketing.
• Create your own marketing plan 

Lesson 11- Pitch Deck (2 hrs)

• What is a pitch
• How to make a pitch deck
• Make your own pitch deck (handouts)

Lesson 12- Pitch Day (1.5-2 hrs)

• All students pitch their businesses to their peers and receive feedback